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What Others Say

As Stephanie’s manager for over five years, I’ve come to know her as a dedicated, imaginative, incisive reporter and writer… regularly and reliably producing brilliant stories and truly deep analysis, burrowing into subjects where others are all too often willing to accept the common and received wisdom.

–David Rosenbaum, Editor

Stephanie is a veteran reporter who knows how to find and connect with the right sources and deliver thorough, engaging stories. Whether it’s her investigative cover stories or bright news pieces, Stephanie delivers. She is flawless on deadlines. Her sly sense of humor and graceful style are also reflected in her prose.”

–Laurianne McLaughlin, Editor-in-Chief

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The Latest

Tilling Big Data to Grow Sales

How lawn and power tools company STIHL uses marketing analytics to compete with big box stores.

Business Networks: The Platforms for Future Innovation

Building on the early days of electronic trading networks, richer collaboration networks will enable companies to engage more deeply with customers, suppliers, banks, and other trading partners.

Tiny Sensors, Big Risks

Think through privacy, compliance, and other legal gotchas inherent in the Internet of Things.

CIOs Vs. Cancer

A coalition of IT chiefs are on a mission to put cancer out of business.

The CMO.com Interview: Diane Scott, CMO, Western Union

The $5.5 billion company bridges gaps in the financial services sector and bridges distances for its customers, many of whom are migrant workers sending money back home to support their families

Virtual Engineers Could Transform IT Outsourcing

European oil company Rompetrol fled a disastrous outsourcing deal with the help of new autonomic IT infrastructure services from IPsoft.

Mercedes-AMG: A Showcase for Real-Time Business Decisions (PDF)

Mercedes-AMG is the high performance unit of Mercedes-Benz, testing the limits of driving dynamics and performance with its hand-built engines. But the division is also a testing ground for revving up real-time business performance.

Big Data From Both Sides: CMOs, CIOs Speak Out

The lines between IT and marketing are blurring in the age of digital marketing.

HBR: Making the Real-Time Enterprise a Reality (PDF)

Business-to-business and business-to-consumer companies, private- and public-sector
organizations alike are transforming not only their systems but also their cultures and processes, to take advantage of an increasing volume of data collected in the moment.

Are You Ready For Your Future Customers?

Post-Millennials. Digital natives. Generation Z. While no clear definition of the newest consumer cohort exists, this is clear: If you’re not creating a distinct plan for reaching out to this generation—some of whom haven’t even been born yet—then you’re running out of time.

The Make-For-Me Future

 Some commodities are just commodities. Everything else is up for grabs.

Make Way for Millennials (PDF)

No chilled vodka in the company fridge? No worries. Here are better ways to engage Gen Y.

Can Customization Be Profitable? (PDF)

From bespoke leather stitching on a Maserati Grancabrio to do-it-yourself soda flavors at a Coca-Cola Freestyle fountain, customers are increasingly demanding – and getting – individual customization from companies.

A New Industrial Revolution: The Innovation Economy and Manufacturing (PDF)

We are leaving the industrial economy and entering the innovation
economy, where manufacturing is a commodity and the idea – intellectual
property (IP) – trumps all.

Invasion of the Data Scientists

Leading HR departments are turning to “talent analytics” for a wide range of staffing issues, and CIOs are at the center of this data-driven transformation.

Custom-Fit Rewards (PDF)

IT helps next-generation customer loyalty programs make emotional connections that pay off.

It’s “Take and Give” for Marketing in Today’s Digital World

More and more, individuals want to know when data about them is being collected, what is being stored and by whom, and how that information is being used. And they may even want a piece of the action.

Ascent to Power (PDF)

Corporate treasury’s new role in the business.

An App for Applicants (PDF)

A good sandwich artist is hard to find. Subway’s tablet app attracts more job candidates and helps franchisees streamline the hiring process.

Making the CEO Happy (PDF)

Boston Scientific simplified performance metrics to track the new CEO’s turnaround results.

Jewelry Chain Tests Geofencing (PDF)

Alex & Ani pilots an in-store mobile marketing platform.

Flying Blind (PDF)

Airlines have the data they need to reduce delays from equipment problems–and even to stop problems before they occur–saving billions and making customers happier to boot. Here’s how to do it.

Gambling on Startups (PDF)

Partnering with no-name vendors can lead to a big payoff or a total bust.

KPIs of the Planet: Integrating Sustainability into Corporate Decision Making

Doing well by doing good is an admirable goal. But business decisions are built on the bottom line.

Inside Wharton’s Research Center for Customer Analytics

Where CMOs and Ph.Ds meet.

IBM Beats Indiana in Outsourcing Case No One ‘Deserves to Win’

A rare and costly judgment in favor of the IT service provider yields lessons about the folly of public sector mega outsourcing deals, the importance of a detailed contract, and why IT can’t outsource responsibility.

New Sheriff in Town

Texas state CIO wrangles outsourcers into unusual deal.

Boeing Adopts Sci-Fi Data Manipulation Model

Boeing’s defense business wanted to interact with battle simulations using the same gestural input Tom Cruise used in the movie “Minority Report.”

Paging Dr. Watson (PDF)

Wellpoint leverages the famous IBM supercomputer to improve cancer treatment plans.

Selected Works

publication logos

IT in the Aftermath: At the Center of a New World
CIO Magazine

On Facebook: My mother, my ‘friend’
The Christian Science Monitor

Iceland’s Dillemma: Privacy Vs. Progress
CIO Magazine

New Deals on Used Wheels (PDF)
Good Housekeeping

Endgame (Content for film’s website)
PBS Masterpiece

Why the Recession Isn’t Driving Down Outsourcing Prices
The New York Times

Life Insurance: Never Trust a Salesman
SmartMoney

Wireless Winelist (PDF)
CIO magazine

Saving Chrysler (PDF)
CIO magazine

Grill-Beer Pairings
Thrillist Boston

Bound to Fail (PDF)
CIO magazine

What CEOs Want from Their CMOs
CMO.com

Backsourcing Pain (PDF)
CIO magazine

A Call to TIe Pay to Risk (PDF)
CIO magazine

Your World… Hacked (PDF)
CIO magazine

Biography

Stephanie Overby is an award-winning reporter, writer, and editor with more than twenty years of professional journalism experience. For the last decade, her work has focused on the intersection of business and technology, but she has written about everything from wedding planning to Wall Street during her career.

Stephanie’s articles been featured in a variety of publications, including Good Housekeeping, BusinessWeek.com, WGBH Interactive, CIO magazine, Christian Science Monitor, CMO.com, Thrillist, SmartMoney, Inc.com, NYTimes.com, TheKnot.com, The Industry Standard, Cars.com, Silicon Alley Daily, PCWorld.com, and HOTELS.

Stephanie’s work has been recognized by the American Society of Business Publication Editors (ASBPE);  American Business Media’s Jesse H. Neal Awards; the Trade, Association, and Business Publications International’s TABBIE awards, and the National Magazine Awards.

Click here to download her full resume.