Cyber blackmail presents corporate leadership with the age-old dilemma: to pay or not to pay. The answer is complicated because it’s not always clear what you are paying for. But there are steps companies can take to avoid being placed in this perilous position in the first place and protocols that can help guide organizations once they find themselves there.
The thriving creative CMO of 2016 looks markedly different today than he or she did 20—or even two—years ago.
Robots are evolving into our collaborators, extensions, and yes, replacements at a pace that will both inspire and challenge business and society to keep up.
Last July, Culp took her first CMO role at Keds, where she’s charged with bringing the century-old brand to the millennial consumer. While the title is clear, the role is fluid.
Mike Oringer jokes that he has syrup running through his veins. Today, Oringer has moved on to the hard stuff as senior vice president of innovation and trade marketing for Stoli Group USA.
Internet of Things (IoT) technology holds incredible promise for transforming the enterprise, but one of the biggest hurdles for companies implementing IoT will be extracting insight from the incredible volumes of fast-moving data these systems produce and integrating that resulting intelligence into business processes in real time.
Artificial intelligence that reads and responds to our emotions is the killer app of the digital economy. It will make customers and employees happier—as long as it learns to respect our boundaries.
CMO.com talked to Tomovich about the industry’s late embrace of technology innovation, the value of the human touch in delivering a superior customer experience, and what everyone gets wrong about customer loyalty.
Corporate social responsibility, in its myriad forms, is quickly evolving from a nice-to-have marketing asset to a brand requirement. How to do good–well.
Brands are more susceptible to catastrophe today than at any point in modern history.
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