Misuse and abuse of antibiotics have spawned antibiotic-resistant superbugs that turn minor cuts into killers. Researchers are using digital to battle what could be the deadliest and most costly human-made catastrophe in modern times.
Blockchain technology derives its value from network effects, compelling CIOs and their companies to work with partners and even competitors to develop the standards and infrastructure required for commercial success.
CMO.com talked to Stephens about the challenges of future casting, the trends reshaping retail, and how brands can prepare for the probable future.
The ability to connect the dots between marketing efforts and revenue generation has shone a spotlight on CMOs and their teams. There is an increasing expectation that marketing will serve as the growth engine for companies.
Drones get a bad rap, but Keller Rinaudo, co-founder and CEO of Zipline International, sees the technology instead as a lifesaving mode of transport.